SEO Marketing Facts and Information
What is SEO?
SEO or search engine optimization is when you take certain actions to enhance a websites visibility online by ranking higher on Google and other search engines.
Proper SEO techniques ultimately increase web traffic to a website.
The higher you are ranked on Google, the more traffic your website will receive and the more you can grow your brand or business.
If you are not on the first page of the Google results page you will not be getting much traffic to your page. In fact, only 0.78% of Google searchers click on results from the 2nd page according to statistics from Backlinko.
8 Amazing SEO Stats
- 61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative (Intergrowth)
- 49% of marketers report that organic search has the best ROI of any marketing channel (Search Engine Journal)
- 53% of US consumers say that they research products using a search engine before deciding whether or not to buy
- 68% of online experiences begin with a search engine (BrightEdge)
- 92.96% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro)
- SEO drives 1000%+ more traffic than organic social media. (BrightEdge)
- 76% of people who search on their smartphones for something nearby visit a business within a day. (Think With Google)
- 28% of searches for something nearby result in a purchase. (Think With Google)
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